The following is a list of things you should know before accepting a package design assignment:
What’s the name of product?
Nikon D5200 DSLR
Who is the target audience?
Photographers, Designers, Advanced Beginners
What is the product description?
18-55mm lens, Battery and Charger, Neck Strap
What are the benefits of the product?
Is there support for these claims?
What elements (barcode, price tag, etc.) must appear on the package?
Serial Number, warranty
Are there any other creative considerations (corporate colors, personal likes/dislikes, available resources such as copy, photos and/or illustrations)?
What is the retail environment? (Is the product going to be displayed on peg board, shelves, point-of-purchase displays, etc.? Will it be available to the mass market or sold in a boutique shop, specialty store, etc.?)
What is the USP (unique selling point)?