Packaging Re-Design

Posted by | October 23, 2013 | Human Centered Design | 5 Comments

Assignment Questionnaire

The following is a list of things you should know before accepting a package design assignment:
What’s the name of product?
Nikon D5200 DSLR

Are you familiar with any background information on the product?
Replaces the D5100
http://imaging.nikon.com/lineup/dslr/d5200/index.htm

Who is the target audience?
Photographers, Designers, Advanced Beginners

What is the product description? 


Does it have any components?
18-55mm lens, Battery and Charger, Neck Strap

What are the benefits of the product? 
Professional Quality images, HD Video  
Is there support for these claims?
http://imaging.nikon.com/lineup/dslr/d5200/index.htm

What elements (barcode, price tag, etc.) must appear on the package?
Serial Number, warranty

Are there any other creative considerations (corporate colors, personal likes/dislikes, available resources such as copy, photos and/or illustrations)? 

Black, Yellow, Gold.
Outside box is fine, inside packaging needs re-designed.
What are the distribution considerations? (Is the product going to be shipped in dozens, 1/2 dozens, etc.) 
In large quantities to retailers.
Single units to customers.
 
What is the retail environment? (Is the product going to be displayed on peg board, shelves, point-of-purchase displays, etc.? Will it be available to the mass market or sold in a boutique shop, specialty store, etc.?)
Electronic Stores(Best Buy), Photography Stores(Wolf, Cameta, B&H..etc.)
 
What is the USP (unique selling point)?
24 megapixels
39 points of focus

5 Comments

  • bri dallas says:

    you say the outside of the box is fine, does that mean you aren’t planning on redesigning the content/imagery on the large box? I would probably address that part of the package too, it needs to be consistent with what you are changing in the inside. try to come up with some key words to help develop the whole experience of opening the package.

  • I am really looking forward to seeing what you figure out to do with this. I agree that the boxes cameras usually come in are just so extremely boring. Black and gold alone would look really cool if you do it right. Black on black? 😉 hehh heh? You can do it!

  • jamie turpin says:

    Duane,
    This is off to a great start, a few suggestions. (However, don’t feel this needs to be updated to reflect your Design Brief that we are going over in class today.)

    elements must appear on the package:
    Make sure you copy off the entire brand content from existing package.

    creative considerations:
    Match the existing colors to a PMS chip.

    retail environment:
    If you are proposing stores like Best Buy, Wolf Camera, etc.
    How is the product currently displayed? – Stacked on shelves?

  • jamie turpin says:

    Duane,
    This is off to a great start, a few suggestions. (However, don’t feel this needs to be updated to reflect your Design Brief that we are going over in class today.)

    elements must appear on the package:
    Make sure you copy off the entire brand content from existing package.

    creative considerations:
    Match the existing colors to a PMS chip.

    retail environment:
    If you are proposing stores like Best Buy, Wolf Camera, etc.
    How is the product currently displayed? – Stacked on shelves?

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