The problem was that this camera costs a fairly decent amount of money and the packaging inside did not reflect it. It should be an experience when opening it up. There wasn’t even any consistency from the colors on the outer box to the boxes inside. In fact, there wasn’t any consistency between the inside boxes either. In addition,the packaging was protective towards the outside but did not pass the shake test and left the camera body to rattle around in its protective box. To solve the shake test issue, I designed two more parts to go inside of the existing box to stabilize the camera body and keep it from moving around inside.